August 19, 2021
Following the release of the 21/22 home and away shirts, Venezia FC have released the 21/22 third shirt, an aqua-colored shirt inspired by the Venetian lagoon, with a part of the proceeds being dedicated to local conservation.
Yesterday, Venezia FC announced a partnership with We are here Venice (WahV), an NGO focused on restoring and revitalizing the lagoon as a central part of ensuring Venice's future as a living city. To activate the partnership, Venezia FC are donating €5 from the sale of each shirt at shop.veneziafc.it to We are here Venice.
The third shirt features a blue-green body with Venezia FC’s arancioneroverde on the chest in three fading stripes, creating a sense of the club’s colors floating on water. The body is framed in black with an intricate pattern from the shoulders through the sleeves. In a continuing theme of the 21/22 collection, the shirt features a gold “Venezia” script on the chest and a special edition gold crest, along with Kappa logos in gold.
To bring the story around the shirt to life, the campaign was shot at the Alberoni Dunes Oasis, a Special Conservation Area located at the southern end of the island of Lido di Venezia.
The precarious state of Venice and its lagoon environment has long been understood, but has received fresh international attention recently. Last month, after UNESCO had threatened but ultimately chose not to place Venice on its list of world heritage sites in danger, Italy’s culture minister Dario Franceschini stated, “Now, the global attention on Venice must remain high, and it is everyone’s duty to work for the protection of the lagoon and identify a sustainable development path for this unique reality.”
In recognition of We are here Venice’s leadership role and credibility on these issues, Venezia FC have chosen to support the organization's important work over the next two seasons.