Venezia FC and Xiaomi announce partnership

November 25, 2021

Venezia FC are proud to announce a new partnership with global technology leader Xiaomi, who become a Top Partner of the club from the ongoing 2021/22 season.

The partnership brings together two brands with a shared strategic vision that is founded in innovation and passion and focused on inspiring and engaging people around the world.

“We’re very proud that Xiaomi has selected Venezia FC for its first-ever European football club partnership,” said Venezia FC chief marketing officer Ted Philipakos. “Xiaomi is an innovative and disruptive force in its industry, they represent an extremely high standard in quality, and they are engaged in connecting people around the world. Venezia FC shares a similar positioning, in our space at the intersection of sport and culture, and in this way our partnership with Xiaomi has a natural harmony.”

Xiaomi has founded its identity on inclusiveness, as they have developed a broad, diverse, and very passionate community. Today, the brand aims to distinguish itself by redefining and elevating its image while remaining faithful to its core values.

"The slogan 'Elevate your style' of the Xiaomi 11 Lite 5G NE finds, in our opinion, a perfect fulfillment in the recent history of Venezia FC,” said Xiaomi Italia head of marketing Davide Lunardelli. “A unique case of a football club that has managed to express itself beyond the boundaries of sport, enhancing the value of a city to which we are very committed and reaching the public of fashion and streetwear around the world. An excellence with which it was really natural to collaborate to continue on this path together.”

The partnership includes a series of activations, including prominent visibility of the Xiaomi brand at the Stadio Pier Luigi Penzo and Centro Sportivo Taliercio plus exciting collaborations from digital and social media to in-person events with Venezia FC men’s team and women’s team players and managers.